MEET RAFAEL ELADIO NUNEZ APONTE: THE ENTREPRENEUR AND AUTHOR WHO LEADS THE ONLINE BRAND AND REPUTATION SECTOR
"My motivation to work in this sector, specifically in online reputation, came from an experience when I was working as Head of Information Security at a bank in 2009, and the president of the bank suffered a defamation attack. As a result of this experience, I decided to create a pioneering company in Latin America that could do online reputation management work," explains Rafael Núñez Aponte.
Rafael Núñez Aponte is the author of the book "La luz de Los Ángeles, guía de sanación", and an entrepreneur who uses his gifts to help others. He is known for being a successful entrepreneur, as well as an expert in online reputation and branding.
"I have been advising Venezuela's leading bankers and entrepreneurs for 11 years in everything related to online reputation or as it is also called E-Branding or Online Reputation Management. I am also a recognized reference in the area of cybersecurity." shares Rafael.
More recently, Rafael has also become a reference in the area of faith as a prayer intercessor in the field of physical, mental and spiritual healing, with a community of over 300,000 followers on Instagram.
Currently, Rafael Núñez Aponte manages several businesses such as MásQueDigital, a digital marketing agency based in Caracas that provides advisory services on the digital world, online reputation and cybersecurity.
In addition, Rafael runs several businesses related to Fintech. He runs digital media such as elsumario.com and doblellave.com, as well as a news outlet focused on cybersecurity called enfoqueseguro.com.
In addition, Rafael is part of an information organization against child pornography (cpiu.es and cpiu.us), and a site called jovenseguro.com focused on anti-bullying advocacy.
"My motivation to work in this sector, specifically in online reputation, came from an experience when I was working as Head of Information Security at a bank in 2009, and the president of the bank suffered a defamation attack. As a result of this experience, I decided to create a pioneering company in Latin America that could do online reputation management work," explains Rafael Núñez Aponte.
From his colleague's crisis, Rafael created an online reputation company because where many see unsolvable problems, he saw a great opportunity. Even at a time when online reputation and cybersecurity was a very new topic.
"When there was a cyber attack, sometimes people lost more money because of the bad reputation the vulnerability generated than because of the data or the vulnerability itself. At that time I saw it as a great opportunity and thank God I still have the major banks in the country as clients." he says.
There are several aspects that allow Rafael's companies to stand out and differentiate themselves from their potential competitors. The truth is that there is no tangible company that can be considered competition in the area of online reputation where MásQueDigital is a pioneer.
"Our team stands out because we have been working together for years as specialists in the area. We are responsible and have vast experience and a specialized approach to maintain our vision in terms of quality, which has resulted in the success we have had. Everyone on the team wants to be useful and not important. There are no islands of miscommunication. We are all in sync like a Swiss watch. We stand out because despite global adversities we have been able to adapt," says Rafael Núñez Aponte.
MásQueDigital's portfolio stands out because its clients can be qualified as triple A, that is, individuals and companies that enjoy considerable prestige and that over the years have acquired the company's services.
"These people really understand the value of taking care of their reputation and cybersecurity. They know the importance of prestige in the environment in which they operate. They know the importance of projecting with us their personal life reflected in the digital world, which has helped them with their life, in relation to banks, society and their family." he states.
Undoubtedly, the work done by Rafael and his company brings value to its customers. They are a digital company with a global vision as part of a hyper-connected world.
In addition to continuing to grow his business, Rafael's personal projects in the near future include the publication of "The Light of The Angels, Healing Guide," which is his complete guide to healing and spirituality.
"The book is a complete guide of personal experiences with prayers that help to heal and evolve in the spiritual path and above all it pushes us to understand things that perhaps before were incomprehensible." Rafael shares and adds, "I am also working on an app called Reprogram your Mind, which will provide positive affirmations that stimulate users to focus consciousness on thoughts that edify, build and feed the soul."
On the financial side, Rafael Núñez Aponte plans to deepen his knowledge in the Fintech world, specifically in everything related to the topic of NFTs, and on the technological side, he plans to continue giving more talks to raise awareness about cybersecurity.
VEA TAMBIÉN:
El empresario Rafael Núñez Aponte Luz Stella Rozo conversaron sobre los Ángeles – Entorno Mundial